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El otro lado de la luna

Thursday, November 4, 2010

The problem of exorbitant television advertising: campaign-finance reform

These were the most expensive midterm elections in U.S. history, costing close to $4 billion, $3 billion of which went to advertising. What if ad time were free? We hear no debate about this, because the media corporations are making such a killing by selling campaign ads. Yet the broadcasters are using public airwaves.









"Broadcasters have little incentive to cover candidates, because it is in their interest to force them to publicize their campaigns."
The Citizens United ruling effectively neutralizes McCain-Feingold campaign-finance reform. One can only imagine what the cost of the 2012 presidential election will be. Sen. Russ Feingold, D-Wis., lost his re-election bid to the largely self-financed multimillionaire Ron Johnson. The Wall Street Journal editorial page celebrated Feingold's expected loss. The Journal is owned by Rupert Murdoch's News Corp., which also owns the Fox television network and which gave close to $2 million to Republican campaign efforts.

"The elections have become a commodity, a profit center for radio and TV stations,"
Posted by Olga Pizarro at 8:47 AM
Labels: campaign-finance reform, elections

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Olga Pizarro
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